Privacy Policy

1. Who We Are

EditMuse is operated by EditMuse Ltd, a company registered in England and Wales. We provide an AI shopping concierge application for Shopify merchants ("App" or "Service").

Data Controller Contact:
EditMuse Ltd
Email: privacy@editmuse.ai

2. What Information We May Collect

The information we collect depends on how you interact with EditMuse and which features merchants enable in their stores.

2.1 Merchant Account & Installation Data

When merchants install EditMuse from the Shopify App Store, we receive:

• Shopify store identifier and domain
• Merchant contact information (name, email) as provided by Shopify
• Store locale and currency settings
• Billing information (managed through Shopify's billing system)

2.2 Shop-Level App Data

To provide the Service, we access:

• Product catalog data (titles, descriptions, attributes, images, prices)
• Collection and tag information
• App configuration settings created by the merchant

2.3 Anonymous Session & Activity Data

When shoppers interact with EditMuse on a merchant's store, we collect anonymous session data:

• Queries and inputs provided during discovery flows
• Products viewed and recommended
• Session timing and flow progression
• Device type and browser information (anonymized)

Important: The core concierge operation does not require or collect shopper personal identity information (such as name, email, or account details). Shoppers can use EditMuse without logging in or providing personal information.

2.4 Optional Analytics & Marketing Integrations

Merchants may enable optional integrations to send anonymous event data to their existing analytics and marketing platforms. When enabled:

• Anonymous session events (searches, recommendations, clicks) may be transmitted
• Events carry context identifiers configured by the merchant
• No additional personal data is collected or shared beyond what the merchant configures

3. How We Use Information

We use collected information to:

• Provide, maintain, and improve the Service
• Process product recommendations for shoppers
• Generate analytics and usage reports for merchants
• Communicate with merchants about their account and the Service
• Comply with legal obligations
• Detect and prevent fraud or abuse

4. How We Share Information

We may share information with:

• Service Providers: Third-party vendors who assist in operating the Service (hosting, analytics, AI processing). These providers are bound by confidentiality obligations.
• Shopify: As required by Shopify's platform terms for app operation and billing.
• Merchant-Configured Integrations: When merchants enable integrations, anonymous event data is shared with the configured platforms.
• Legal Requirements: When required by law, court order, or to protect our rights and safety.

We do not sell personal information to third parties.

5. Cookies & Similar Technologies

EditMuse may use cookies or local storage to maintain session state during shopper interactions. These are functional in nature and do not track users across websites.

Merchant stores may have their own cookie policies which govern their broader site behavior.

6. Data Retention

We retain data as follows:

• Merchant Account Data: Retained while the merchant has an active subscription and for a reasonable period after to comply with legal and business requirements.
• Session Data: Anonymized session data is retained for analytics purposes. Individual session records may be deleted after [placeholder: retention period, e.g., 90 days].
• Product Data: Synced product data is refreshed periodically and removed upon app uninstallation.

7. Security

We implement industry-standard security measures to protect data, including:

• Encryption in transit (TLS) and at rest
• Access controls and authentication
• Regular security assessments
• Secure development practices

While we strive to protect your information, no system is completely secure. We cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your location, you may have rights regarding your personal data, including:

• Access to your data
• Correction of inaccurate data
• Deletion of your data
• Data portability
• Objection to processing
• Withdrawal of consent

For Merchants: Contact us at privacy@editmuse.ai to exercise your rights.

For Shoppers: Since we do not collect personal identity information through normal concierge operation, most privacy requests should be directed to the merchant whose store you visited. If you believe we have data about you, contact us at privacy@editmuse.ai.

9. International Data Transfers

EditMuse is based in the United Kingdom. If you access our Service from outside the UK, your data may be transferred to, stored, and processed in the UK or other countries where our service providers operate.

We implement appropriate safeguards for international transfers in compliance with applicable law.

10. Children's Privacy

EditMuse is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify merchants of material changes via email or in-app notification. The "Effective Date" at the top indicates when this policy was last revised.

12. Contact Us

For privacy-related questions, requests, or concerns:

Email: privacy@editmuse.ai
Or use our contact form.